Retail surveillance systems

Let our technology handle your security concerns! A reliable and effective MOBOTIX security infrastructure records everything you need, with no blind spots.

The 360° hemispheric IP camera technology lets you generate valuable data you can use to not only prevent theft and provide evidence of suspicious behaviour, but also to improve your shop design and customer preferences. The camera teaches you more about the habits of people visiting your shop, so you can fine-tune your sales strategy.

Used in the retail sector, a MOBOTIX surveillance camera solution offers a host of exciting benefits. The systems integrate business intelligence with video security, provide you with a modern IP video solution which acts both as a theft prevention measure and as video evidence, and always use clear, sharp imaging. MOBOTIX surveillance camera solutions are discreetly designed, and offer maximum coverage with the minimum number of cameras (use of ‘Hemispheric Technology’). Cyber-secured thanks to encrypted communication, the solutions are also the perfect business intelligence tool, showing you how to maximise your most effective sales activities and consequently profits at your stores. Embedded video analytics (heatmap/object counting/behavioural detection) is used in the solutions to provide business intelligence.

A solution from Konica Minolta offers much more – so much more – than a regular surveillance camera. 

The solution doesn’t just record anything and everything going on at your store – its high-quality system and 360° vision also provides you with razor-sharp HD video covering the entire space. It offers a range of new functionalities that can be tailored to suit your business needs. Camera surveillance in retail will help you analyse the way your customers behave while in your retail space by recording the numbers of visitors and tracking their movements and activities. 

Do you sometimes wonder which aisle your customers use most? Where they spend the majority of their time? A MOBOTIX retail solution lets you study their purchasing behaviour, so you can take fact-based decisions and increase your sales exponentially. Transparent heat maps help you analyse shopping trends in moments. Regularly tracking these patterns also puts you in a position to reach more informed personnel decisions, so you can bring in more staff to cover peak purchasing times – keeping your customers happy, increasing sales, and saving you money. This is clearly a win-win-win situation. 

Konica Minolta Video Security Services will also help you improve your marketing. By taking decisions based on the video data generated by the system, your marketing team can see with their own eyes the effectiveness of display advertisements. They can easily optimise their marketing campaigns by analysing the factors that influence increased traffic in your store, such as time of the day, the weather or day of the week, and adjust their messages accordingly. 

Konica Minolta can significantly improve your marketing, increase sales and make your store a better, more secure place overall.